Rising from the depths of NYC, comes one of streetwear’s newest entries, Gatsby. The line as a whole is a testament to the great American novel “The Great Gatsby”, in which the main character works his way from the bottom to the top of societies affluent crowd. As you might expect with name like Gatsby, pieces of the line take aim and inspiration from the top luxury brands and the good ole streets. Expect shipments of season one to hit select accounts very soon.

ALIFE has teamed up with France’s Clark Magazine and Non Sans Raison to put together this dope, limited edition pack. The collaboration, which celebrates the release of Clark’s latest issue, includes a hand-numbered Limoges porcelain ALIFE plate, a matching T-shirt, and a copy of the magazine featuring ALIFE on the cover. Definitely one of the most unique collaborative pieces I’ve seen in a long time. The pack will be available at Colette in Paris this Thursday, Oct. 9th, and on Clark’s website on Friday, Oct. 10th.

Nike has released a new set of Air Max sneakers. Proper is carrying styles for they guys and the gals in mostly blue, black, and purple tones. The series feature new padding densities, ripstop materials, and synthetic suede air Structure Triax; check them all out.

Geoff Rowley and Vans have come out with the Shambles Hi just in time for the new season. The Shambles features a smooth velvety upper and are available in a solid red or white, if you are not feeling the black. Watch out for the Vans Rowley Shambles Hi’s to release on October 1.

Info.Image: Complex

Seen here are a couple of spy shots of everyone’s favorite skate shoe turned basketball shoe, the SB P-Rod 2 Hi. This makeup goes the total opposite direction of colors past, as it is a bit lo key with the brown/black. In fact the only thing really “special” about this one is the gum sole. Nike thought it was good enough to be a Quickstrike, so if get on it, to grab em.

Info.Image: A-Front

The Official’s Snap Back release comes in the wake of what the company refers to as a huge gap in the quality and attention to detail being offered between adjustable and fitted hats. The Officials have subsequently made considerable efforts to bridge that gap, the results being this premium quality adjustable hat. Consumers can rest assured that this is a product with reliable shape and manufacturing. The hat is currently available at Official’s online store and through select retail outlets.

As Winter begins to get on the minds of many(WINTER STUFF COMIN TO THE SITE), proper footwear to accommodate the elements will soon be necessary. Nike, always ahead of the pack has begun to churn out more product from the ACG line that does not disappoint. 2 models in particular, the Valenka and the Blazer get this unique treatment utilizing weatherproof materials. Pendleton lent a hand by crafting these sneakers’ colorful wool uppers. These are a nice change of pace for the changing seasons. Available soon.

Info.Image: Sneaker Freaker

Proper has released a jam-packed lineup of New Era caps. Proper has kept is simple with a solid base color and a contrast color used on the brim. Finished off with a “P” on the front panel, these fitted caps will team up with almost any outfit. The Proper New Era caps are available now in an array of color combinations. Go skim the line and take your pick.

In a clever move to reintroduce some of streetwear’s founding elite, Addict has put together this 5 shirt artist series. XLarge, FUCT, Freshjive, Erik Brunetti and Scarecrow all got the nod to put a classic twist on this new series. Great collaborative effort all around. Available now Addict and other Addict retailers.

Info.Image: Addict

Ever wonder what Yeezy’s doing when he isn’t crashing the stage at award shows, calling out the President on live television, or bringing home Olympic Gold?

With blogger biting at an all-time high, and Ye’s recent transition from pencils to Pentiums, Format figured grabbing Kanye’s Diary wouldn’t be too difficult. All it took was the old LV-luggage-on-a-fishing-rod trick to lure him away and voila – that baby was ours.

Take a moment to peruse the innermost thoughts and daily schedule of the world’s biggest megalomaniac. Hopefully it’ll be more interesting than the sappy Dr. Phil bullshit that comprised his first book.