Conventional wisdom states that “defense wins championship.” In the latest Air Jordan commercial dubbed “This is Flight,” it finds Miami Heat two guard, Dwayne Wade, performing the ever popular chase down maneuver that is a favorite of one of his teammates as well. The Jordan Fly Wade 2 shoe combines Hyperfuse construction with an ultra-responsive Lunarlon midsole resulting in championship caliber performance. Check out the video above.

For Holiday 2011 we have reinvented our first and most popular headphone, The Studio, in a spectrum of candy colors good enough to eat. Whether you choose blue, pink, orange, or green, we have the color that "is you."


Nero's first live performance at our recently opened Pop-Up store in NYC. Dre, who was in attendance at the performance, chose Nero "Me & You" for the spot's powerful track.

Album: Welcome Reality (Digital out now, CD in stores 12/13)

iTunes: http://bit.ly/nU506m

Hot on the heels of the recent Air Jordan III black/cements, we’re getting another retro Jordan that has long since been revered; the Air Jordan XI ‘Concord’ colorway. Arguably one of the most iconic pieces in the Jordan family due to the use of patent leather, these are surely going to fly off the shelf like the aforementioned III’s. The packaging is similar to the one used for the AJXI ‘Space Jams’ that were released two years ago, using a drawer-box, albeit in the dual black and white tone of the shoes inside. Sliding the drawer open reveals a translucent purple window with the text, “Tinker made them shine, Mike made them fly, you made them iconic.” The Air Jordan XI ‘Concords’ will be released in Singapore on December 23 at Limited Edt Vault, Limited Edt Chamber and Limited Edt Queensway.

Source: Streething

After all of the colored wigs, ‘Barbie’ chains, creating a nation of ‘Barbz’ and ‘Ken’s', and the tons of free publicity that Nicki Minaj has provided Mattel with over the past two years, the company has finally developed a partnership with the first lady of Young Money to create her own doll.



Nicki Minaj has added the creator of the Barbie brand to her list of business collaborators that include Mac and O.P.I. Starting next Wednesday, a one-of-a-kind Nicki Minaj Barbie created by Mattel will be auctioned off on CharityBuzz.com starting at a bid of $1,000 until Dec. 19. All proceeds will go to Project Angel Food, which provided meals for men, women and children affected by HIV/AIDS.

Following a six-week hiatus, Kanye West tonight announced the release of an exclusive behind-the-scenes Watch the Throne tour video to his more than five million Twitter followers. Having recently taken a substantial retraction from his initially frequent Twitter posts, the artist chose to break his silence to promote the VOYR video episode which is voiced over by Ye himself and features a cameo by none other than Jay-Z. Intriguing at times and pensive at others, the well-done video captures a nice sample of the epic tour.

Los Angeles-based eyewear brand Oliver Peoples and American musician Beck have linked up to produce the Double Helix sunglasses. For Oliver Peoples, music has become an integral part of its maturity as evident on the string of collaborations with various artists in the past alongside producing some original compilation CDs. With this most recent tie up, Oliver Peoples has given Beck the opportunity to conceptualize a design, in which have took them two years to actualize the ideal piece. The result is a vintage-looking pair that was referenced to Beck’s personal dead stock sunglasses and reworked with a distinctive and innovative double-color frame inspired by lenticular. In addition, luggage specialists Porter have custom-made an original case that’s particularly designed for the exclusive model. The case features a minimalist exterior, while a retro-inspired room complements that of the sunglasses’ pop concept with Beck’s signature juxtaposed. The Double Helix Sunglasses is exclusive to select Asian countries which include Japan, Korea and Hong Kong with a retail price of ¥45,150 JPY (approximately $581 USD).