Having already solidified its seat among the elite of hip-hop’s most prolific tracks to date, the recent announcement of Watch The Throne’s two-time platinum track, “N****s In Paris” video comes full circle today with the official unveiling. Easily one of the most memorable (and quoted) songs of the past year, the track has seen its fair share of replays throughout various stops along the stateside Watch The Throne tour. Coinciding with the memorability of the song itself, the accompanying video affirms the luxury rap duo’s commitment to setting a new standard within the mediums of both music and film.

The timeless Air Max 1 will be returning early this year as a part of Nike Sportswear’s Spring 2012 footwear Collection. Originally released in 1987 as the first shoe to feature Nike’s Max Air technology and a visible airbag, the kicks will be dropping in a previously-unseen colorway. Draped in black and anthracite, the runner sports reflective 3M along the midfoot panel and heel, perfect for a little nighttime running or just breaking a few necks while out on the town. The “Black/Reflective” Air Max 1 will be rolling out to select retailers in the coming weeks.

Okay the game was good, nice game no blow out. The commercials was a let down tho. I mean they was so lame. Not this M&M one tho, this was just great.

Practice from OctobersVeryOwn on Vimeo.

PRIME from thismustbetheplace on Vimeo.


The Primeburger is the third video in a unique documentary series of short films by Lost & Found Films, exploring the ideas or places that serve as a concept of ‘home’ for those living in New York City. In the latest episode, the dedicated employees of The Primeburger – a famous midtown Manhattan hamburger institution since the late 1930s, are interviewed effectively shedding light on the history, nostalgia, and experiences of their time at the iconic establishment. One of the notable features highlights a waiter who has been working as a waiter since 1952 – a total of 60 years. Dripping with charisma from the old-school hangout, Prime specifically explores the roles and inspirations of the loyal New Yorkers who work there, and how the iconic restaurant represents more than just a workplace, but, in many senses of the word, a home.

Nike SB Lost in Trainslation from Zev van Sluysdam on Vimeo.

The Nike SB Benelux team took a two-week trip by train across Europe. Starting in Amsterdam they then made their way to Vienna, Budapest, Sofia and finally Istanbul, stopping in each city to get some great footage. One of the best sequences throughout the video arguably features riders Tim Zom, Niell Brown, Jarne Verbruggen and Kevin Tshala, skating a metal mini ramp in the city of Sofia.

Get fucking ready, Eastbound & Down is returning to HBO on February 19 this year. After making headlines with his K-Swiss MFCEO appointment and sponsorship, Kenny Powers is hitting the beaches of Florida in the third season. The trailer shows the return of Will Ferrell as Ashley Shaffer and the addition of Jason Sudeikis as Shane Dog – Kenny’s new best friend. The trailer features music by former HUF associate Hanni El Khatib.

With the 2012 NBA All-Star weekend swiftly approaching, Nike debuts its latest Dunk Hi Premium QS iteration giving nod to the annual sporting event. Pulling inspiration from the nearby NASA Kennedy Space Center, the model features obvious space branding and Nike-infused logo reinterpretations. Customizable Swoosh detailing and tongue hits are supplied via interchangeable Velcro patches. A black midsole and translucent outsole round out the aesthetic. Pre-orders are now offered through SOLEROOM for a retail of ¥13,800 JPY (approximately $181 USD).

Most people hate the O.G., here's the remix.