Sunday, July 13, 2008

PUMA x Atmos x Mitsuaki Iwago – Endangered Species Collection


PUMA x Atmos x Mitsuaki Iwago are back at it yet again to release the Asia Pack, a follow-up to their Endangered Species Polar Pack collection. The Asia Pack will go on sale at Atmos NYC and UBiq Philadelphia beginning on July 26th.
The first shoe to be dropped from the Endangered Species Asia Pack collection is the PUMA x Atmos Crested Ibis Clyde, which draws inspiration from the Crested Ibis of the Shaanxi Province of China. The shoe features a pink upper that is a direct reference of the featherless head of the bird, while the side panels are decorated with a feather design to mimic the bird’s wings. Each shoe in the collection captures the unique characteristics of a specific animal, and features Mr. Iwago’s photography on the removable insole. The name and habitat of each animal is on the reverse tongue and the outsole in both English and Japanese. The shoes were created in hopes of bringing attention to our impact on these endangered animals.

Via.Isha Thompson



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