Thursday, January 30, 2020

 As a follow up to last year’s intricately woven “Silver/Volt” rendition of the Air VaporMax Flyknit 3.0, Nike has put out a new, but similar, take on the progressive runner. The previous colorway embraced scheme that mostly included bright neon hues, but Nike has decided to go heavier with black shades this time around for extra contrast.

Starting at the top of the shoe, a short bright blue tab is placed over a silvery platinum base at the upper tongue — the blue accents also appear along the ripstop backstay that comes with orange “Vapormax” branding. Most of the uppers come in a muted gray palette, textured by its stretchy Flyknit weave, while subtle hints of neon appear at the eyelets and mid-section. To match the shade of the laces and side Swoosh, a black heel counter is placed just over the glossy Air unit cushions. As a finishing note, fluorescent volt highlights appear at the midsole’s forefoot, creating a bold two-toned contrast at the sneaker’s foundation.

The Nike Vapormax Flyknit 3.0 “Vast Grey/Dark Stucco” is currently available on Nike’s website for $190 USD.

Saturday, January 25, 2020


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Friday, January 24, 2020


50 years of fame gave the Superstar its name. Passed down from MVPs to MCs, the shell-toe earned its spot in history. Today, the icon stands for all who aren’t afraid to stand up for something. Those who know change can’t happen alone and believe it takes a team to make a difference in the world.


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 This week on The Awkward Minority: Jesus Shuttlesworth & Lady Godiva speak on you streaming the box for clear skin. Echo play "The Box" by Roddy Rich.
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 All Air Max 90s that release over the course of 2020 will present a true-to-the-original shape. This pair is no exception, as it mixes a slightly streamlined white mesh and grey suede upper with a high-cut black leather mudguard. Its nom de guerre, however, is provided by a plethora of punchy blue accents. These are dispersed across the bold bottom eyestays, tongue tag, rubberized heel badge and ridged plastic midfoot window. Further branded embellishment appears by way of a grey midfoot Swoosh and a Nike Air graphic on the heel.

Blue makes its presence felt on the lower half as well, encircling the visible heel Air Max unit. The remainder of the midsole is crafted from white EVA foam, and a black rubber outsole offers dark contrast. A square rubber hangtag with blue and clear details finalizes the stylings.

The Nike Air Max 90 “Hyper Royal” will release at retailers like BSTN and Foot Locker on January 30 for $120 USD.

Thursday, January 23, 2020

 The 2020 Olympic Games in Tokyo may not kick off until this summer, but Nike Sportswear is getting in the spirit a little early with an Air Max 97 “Olympic Rings” pack. Made up of “Amarillo,” “Challenge Red,” “Lucky Green,” “Photo Blue” and “Black” styles — one for each of the 5 Olympic rings — the pack is a colorful homage to international athletic competition.

Although each pair in this commemorative quintet equips a different color, each applies it in a similar style. Uppers are constructed of mesh and overlaid with sleek bullet train-inspired stripes, themselves coated in hi-vis reflective material. The most noticeable alteration arrives via the mudguard, which trades out its standard synthetic construction in favor of a soft suede.

Branding is kept uniform as well, thanks to gold midfoot Nike Swooshes and gold detailing on the heel tabs. The most noticeable pop of flair on all 5 styles arrives via the tongue pull tab, which uses each and every Olympic color in tandem for its podium-ready stripes. White EVA foam midsoles, soft grey Air Max cushioning units and black rubber outsoles round everything off.

All 5 silhouettes from the Nike Air Max 97 “Olympic Rings” pack are available now via the Nike webstore. The MSRP for each is set at $170 USD.


 Louis Vuitton recently unveiled images of the travel trophy case it has designed for the NBA. The hand-crafted trophy travel case will house the The Larry O’Brien Trophy that is awarded to the NBA Finals winner every June. The multiyear partnership between the two entities will make Louis Vuitton the first official trophy travel case provider for the professional sports league.

The trophy case was hand-crafted in Louis Vuitton’s historic workshop just outside of Paris. It features an all-over Louis Vuitton logo monogram print with an oversized “V” across the front doors that elegantly carries over to the inside display when opened. The iconic monogram print is contrasted with an of-the-moment royal blue interior that serves as a stark contrast to the trophy’s gleaming surface. Traditional brass hardware reminiscent of Louis Vuitton’s vintage trunks rounds out the design.

The ongoing collaboration, called “Victory Travels in Louis Vuitton,” marks Louis Vuitton’s first-ever partnership with a North American sports league, even though it has a history designing trophy trunks for other leagues, including the International Tennis Federation and the League of Legends world tournament. “Louis Vuitton has long been associated with the world’s most coveted trophies, and with this iconic partnership the legacy continues – victory does indeed travel in Louis Vuitton,” affirms Louis Vuitton Chairman and CEO Michael Burke.

In addition to the trophy case, the NBA and Louis Vuitton have also recently confirmed that a limited edition Virgil Abloh-designed apparel and accessories capsule collection is on the way. Both the travel case and capsule collection are expected to be unveiled during an exclusive event at the Louis Vuitton flagship in Paris. The announcement will come in advance of the first regular-season NBA game in Paris on January 24, where the Charlotte Hornets will play against the Milwaukee Bucks.

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