Sunday, January 12, 2020

First Look at Beyoncé's IVY PARK x adidas UltraBOOST

 After previewing Beyoncé’s long-anticipated IVY PARK collaboration with adidas in a newly released video teaser, the two parties have now offered an official look at its forthcoming UltraBOOST collaboration, slated to release on January 18.

Boasting the shoe’s normative Primeknit upper, the burgundy-colored shoe features a matching lace cage, bungee-styled laces, a full-length BOOST midsole, a bright orange rubber outsole, and a removable hangtag featuring “IVY PARK” text and adidas’ Three Stripes logo. The rear debossed heel text has also been changed from “UltraBOOST” to “IVY PARK,” rounding out the collaborative co-branding details.

You can peep the shoe above. It will release alongside additional Nite Jogger and Samba silhouettes on January 18 via adidas’ webstore and select global retailers. While no price has been confirmed, expect them to retail for $180 USD.

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