Wednesday, July 22, 2009

Reebok ERS 5000 Maeda Reduce

The announcing of multi-talented graphic designer and mathematician John Maeda as a collaborator with Reebok back in 2007 introduced an all new dynamic to the term designer. Drawing inspirations from numbers, his aesthetics would be rooted in intricate programming and coding. In a fall/winter release, John Maeda introduces a shoe based on Law 1: Reduce, taken from his book The Laws of Simplicity. Law 1 states that "the simplest way to achieve simplicity is through thoughtful reduction". The end result is a tonal metallic silver upper based on the running model, ERS 5000. The shoe is available now at select Reebok dealers.

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