Monday, February 7, 2022

PUMA x 'Minecraft'


PUMA invites fellow gamers to partake in its latest collection, PUMA x Minecraft, a colorful display of Minecraft’s iconic virtual blocks on PUMA’s Suede and RS-Z silhouettes.

The sneaker and apparel lineup drops this Saturday alongside a downloadable PUMA DLC, allowing players to customize their avatars with new virtual skins at the PUMA store before participating in races for trophies and unlockable content. The DLC goes live on February 8 at the Minecraft Marketplace and is exclusive to the Minecraft Bedrock Edition.

Minecraft’s ocelot character grazes the new pixellated silhouettes on a color story of white, grey, blue and black accents throughout the upper, outer heel and insole. PUMA’s Suede introduces a revamped upper constructed of Minecraft’s 3D-rendered plain biomes—the co-branded tongue label runs underneath orange laces and eyestays, with white striations along the quarter. The collection includes a three-piece apparel drop featuring a white T-shirt with Minecraft and PUMA logos stamped throughout the front and back panels, branded sweatpants in grey and black colorways and a set of matching hoodies topstitched with Minecraft cloth badges near the kangaroo pocket and front panel.

Last year, PUMA worked with Nintendo on its Animal Crossing collaboration, borrowing the iconic anthropomorphic characters and whimsical, cotton candy-esque color scheme. The German sportswear label continues its intersection with the gaming world with the newest lineup, rendering Minecraft into a tangible, physical realm.

Pieces will range from $25 USD to $100 USD, and be available at PUMA’s official website and NYC flagship locations in addition to select third-party retailers beginning on February 5.

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