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Broadcast before the kickoff of Super Bowl XLIV, NBA stars Dwight Howard and LeBron James star in a remake of iconic 1993 Super Bowl commercial The Showdown, which featured hall-of-famers Michael Jordan and Larry Bird in trick-shot competition for a Big Mac and fries. The new commercial titled "Check This" pits James against Howard in their own unique take on the battle for a Big Mac. The TV ad also features the reappearance of Larry Bird. Joe Pytka, commercial director for McDonalds original 1993 Super Bowl spot, also filmed the remake. Check This was filmed in Indianapolis at Conseco Fieldhouse in early January, 2010.
Tuesday, February 9, 2010
McDonald's x LeBron James x Dwight Howard
Broadcast before the kickoff of Super Bowl XLIV, NBA stars Dwight Howard and LeBron James star in a remake of iconic 1993 Super Bowl commercial The Showdown, which featured hall-of-famers Michael Jordan and Larry Bird in trick-shot competition for a Big Mac and fries. The new commercial titled "Check This" pits James against Howard in their own unique take on the battle for a Big Mac. The TV ad also features the reappearance of Larry Bird. Joe Pytka, commercial director for McDonalds original 1993 Super Bowl spot, also filmed the remake. Check This was filmed in Indianapolis at Conseco Fieldhouse in early January, 2010.
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