Beyoncé’s H&M Swimwear Campaign Unveiled

3:30 PM



 Fat shouts to our kinfolk at Hypetrak for blessing us with images to Beyoncé’s very-talked about collaborative campaign with global fast-fashion retailer H&M. This comprehensive look follows a sneak peak announcement that was made a few weeks back where all we saw was the “Hottest Woman of the 21st Century” lounging on a remote beach, separate from her Cuba trip with rap mogul hubby Jay-Z. What we discovered today is that “Beyoncé as Mrs. Carter in H&M” will offer a full line of beach appropriate attire that we look forward to seeing in action this summer. With photography credits going to Inez van Lamsweerde and Vinoodh Matadin, the collaborative range will hit H&M outlets sometime next month.




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