Sunday, March 8, 2020

Doja Cat - Streets (Live Performance) | Vevo LIFT

Doja Cat - Streets - Live Performance (Vevo LIFT Live Sessions) Welcome to the world of Doja Cat. 

Born and raised in L.A., the 24-year-old self-taught singer-rapper behind “Candy” is a vet of sorts. The arts were central to her upbringing, and she started sharing her music on Soundcloud back in 2013. A year later she dropped her much-buzzed-about ‘Purrr!’ EP, and since she’s nurtured an ever-growing array of feverish fans who revere her for combining a radiant charisma with a unique flow and tongue-in-cheek lyrics (see: the irresistible“MOOO!”). 

Seems like Doja has designed her version of alt-R&B to take off in any direction she chooses. Tours with Lizzo and Theophilius London led right into 2018’s impressive ‘Amala’ debut, followed by last year’s ‘Hot Pink.’ That album’s “Say So” is currently clocking big numbers. Arresting visuals help. Her videos for “Rules,” and “Say So” are wildly fun. Ditto for the hyper footage from ‘Harley Quinn: Birds of Prey’ that makes a nice parallel to Doja’s “Boss Bitch” track. When the Vevo production team united with the feline phenom to figure out performance ideas, the creative juices were flowing. The goal? Put the “cat” in Doja Cat - a decision that resulted in what’s probably our most ambitious studio build to date for a LIFT performance. 

For “Streets,” we built a massive bowl of milk. Doja hopped in that 2% and bodied the beat - clearly in her element. Time to wet your whiskers, and if this one’s not wild enough for ya, stay tuned: another performance and short film are on their way.

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