Friday, January 26, 2018

Jordan Brand Unveils the 2018 NBA All-Star Game Uniforms

At its recent Future of Flight event in Los Angeles, Jordan Brand used the gathering to unveil the uniforms it put together for the 2018 NBA All-Star Game. This year, for the first time in league history, the NBA‘s biggest stars will be sporting the iconic Jumpman logo along with their respective team motifs.

Utilizing a minimalistic black and white tone, the uniforms bring together sportswear innovation with the heritage of basketball. Designed on a functional level to allow players to perform their best, the aesthetics of the gear will pay homage to the location of the game and the teams’s hometown. Team logos are framed by font inspired by Los Angeles street sign typography.


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